Paul Jacobs, Vice President/General Manager of jacAPPS, will discuss a groundbreaking research project conducted by their parent company, Jacobs Media. Jacobs implemented their ethnographic research methodology to identify where mobile is moving as a platform. They conducted extensive interviews with 18 smartphone owners across the United States. Capturing their mobile phone usage and activities on video, they followed them at work, at home, in their cars, and at play, in a myriad of locations, from offices to retail stores to hair salons to bars – all observing and capturing their mobile phone activities.  Extensive follow-up interviews with each respondent provide clarity and a vivid narrative to the on-the-scene videos. The result is a riveting research study that provided special insight into how consumers interact with mobile, and how marketers and media executives can benefit from this changing trend.

See more about the study here, including a video trailer for the presentation:

http://www.jacobsmedia.com/articles/goinmobile0710.asp

About the Presenter:

Paul Jacobs is Vice President/General Manager of jacAPPS.  jacAPPS is a leading developer of smartphone apps in the US. We are successful because we not only develop outstanding apps, but help our clients develop their mobile strategy.

Mobile Monday Ann Arbor

Get ready for a whirlwind tour of Android native application development.  The items on the agenda include:

•  Intro / What is Android / How it came to be
•  Requirements / Specs / Device history / Version differences
•  Setting up and installing Eclipse / SDK / google api's / NDK
•  Writing your first Android app (Hello, world! example)
•  NDK and Dalvik JVM discussion
•  App signing requirements and deploying to the market
•  Ice Cream Sandwich and the Future of Android

Blackberry Runtime for Android Overview:

Also, we will be discussing the runtime for Android that Blackberry has recently launched and as part of this presentation we will be giving away a free Blackberry Playbook ($500 value) to one lucky Android developer. 

Blackberry has a runtime for Android that lets you port your Android apps over to the Blackberry Playbook. So bring your app, they'll load it right there in a matter of minutes and then give you the Playbook they just loaded it to.  To qualify, you just need to bring your APK files and we'll have a drawing for the winner.

Speakers:

The talk will be presented by Matt Mossman who develops software for the Android platform at Arbormoon Software, Inc. He also co-founded 'Killer Android', an organization started by developers for developers.  

Matt will also be assisted by the other members of the Android Team at Arbormoon Software, Inc.

Ann Arbor, MI 48104 - USA

Wednesday, November 30 at 6:30 PM

Attending: 53

Details: http://www.meetup.com/MoMoa2/events/41366352/

PLEASE NOTE!  This MoMo is on a Wednesday (due to Labor Day) and at a different location than our normal SPARK location.

Mobile Monday Ann Arbor is going all out in September! This will be our grand event for the year and it will take place at the coolest tech place in town, the Ann Arbor Hands-on Museum ! We seek to cover a broad range of topics focused on how ALL businesses and professionals in Michigan can utilize mobile RIGHT NOW to improve their business.

A BIG THANK YOU TO OUR SPONSORS:

Ann Arbor Hands On Museum -  The Mission of the Ann Arbor Hands-On Museum is to inspire people to discover the wonder of science, math and technology.

Arbormoon – a Mac/iOS development group in Ann Arbor.

Whole Brain Group -  The Whole Brain Group is committed to helping growing businesses develop and execute digital marketing strategies that complement company visions and translate into sales results.  We create websites that are mobile & search engine friendly, integrated with social media, and built with WordPress™ — so clients can control their own websites and quickly publish fresh content. We also provide consulting in social media, search engine optimization, and PPC advertising to maximize our clients’ website investment.

Schedule:

5:30pm – Doors open for roaming the Hands-on Museum.  Food and refreshments will be served.   Bring your kids and significant others to enjoy the museum before and during the meeting!

6:00pm – Presentations begin.

8:00pm – Meeting adjourns.

Topics:
Part 1: Overview – What should your mobile strategy be?

Part 2: Building an app – A panel of local development firms discussing the process of building an app, including picking a platform, major steps of the process, time to market, and other considerations, such as whether you should go native or web app (and what that actually means).

Dave Koziol – Arbormoon – Dave has been building native mobile apps since long before it was fashionable. He’s built commercial apps for Palm, Windows Mobile, Symbian, iOS, BlackBerry and Android. He is President of  Arbormoon Software, Inc. , a company which specializes in helping build mobile solutions for their clients.  He also runs  CocoaHeads Ann Arbor, and encourages everyone interested in Cocoa development to attend CocoaHeads meetings.

Eric Shapiro – Relium - Perhaps best known for his silly “The Grouch” System Extension, Eric Shapiro has been writing award winning Macintosh software since 1985 and iPhone software since 2009. A 1986 graduate of the University of Michigan with degrees in Electrical and Computer Engineering, Eric founded Relium Corp (then called Rock Ridge Enterprises) in 1987. Past clients have included Apple, Microsoft, Scholastic, MediaStation, MedImage, GoKnow, Irwin Magnetics, and many others. Recent mobile projects have included WunderMap and Who Is Hot? for The Weather Underground, BatterySense for Philips, The Missing Sync line of products for Mark/Space, and two upcoming iOS applications.

Angela Kujava – Logic Solutions – is Logic Solutions’ Director of Marketing and AnnArbor.com’s official Mobile Diva.    In addition to marketing Logic’s mobile app expertise in speaking engagements, blogs, newsletters, and promotional materials, she consults and manages many client mobile app projects.   She has been a guest speaker at FutureMidwest, Toledo AdWorks, Ann Arbor SPARK, Lunch Ann Arbor Marketing, and several Apple Stores around the country,  presenting her series of mobile app presentations: Mobile Apps 1-2-3, Mobile Apps: From Idea to App Store, How to Go Mobile, and Profiting with Mobile. In addition, Angela frequently serves as a strategy consultant and content writer to clients, helping them craft the best solutions for web and mobile projects.

Matt Gaidica – Prime – Matt is an engineer at Prime who spends most of his time on the backend, writing code for applications, and often making necessary innovations for better mobile experiences. Matt also acts as the primary interface between the client’s of Prime, and has worked hard to give non-technical people a good understanding of all the opportunities the web has. Matt has a special place in his heart for QR code discussions, NFC technologies, and making things smarter, and simpler. Matt focused on software and electromagnetics while getting his degree at Kettering University.

Part 3: Mobilizing your website – A panel of local development firms discussing the process of mobilizing your website.

Al Carpinelli - Logic Solutions – brings more than 30 years of technology industry experience to his role as account executive at Logic Solutions. He specializes in systems integration business development, helping clients bring their web and mobile presence forward in great strides, at the same time integrating and taking full advantage of investments in their legacy systems.  Al’s areas of expertise include web and mobile application solutions, technical customer support in commercial and educational systems, scoping and project management for custom IT applications, database design support, and market analysis and planning.

Marisa Smith -  Founder & President of The Whole Brain Group – Marisa Smith is Founder and President of The Whole Brain Group, an Ann Arbor, Michigan based web development company that specializes in integrated digital marketing solutions for business, education and and non-profit organizations.  The company helps its clients work more efficiently and profitably by combining the power of the web with mobile applications and social media.  Websites developed by Marisa’s company are built to be social media machines – integrating with Facebook, Twitter, YouTube, and other popular platforms – to drive traffic to websites and increase exposure for clients.  As the market share of technologies like the iPhone, BlackBerry, and Android grow, her clients are also demanding more mobile solutions to allow on-the-go access to information.  Whole Brain Group works closely with companies like Arbormoon Software to provide application design and UX/UI expertise, along with integrated marketing strategies to promote the mobile apps via web, social media, and paid search.  Both companies recently partnered with XanEdu Publishing to release the XanEdu CoursePack app, which provides college students with access to digital course material on tablet devices. The project was awarded a 2011 CampusTech Innovator Award in July 2011.

Brad Birdsall – Prime - Brad is mobile web developer specializing in front-end development at Prime. From mobile web to web apps, Brad has delivered products for companies large and small. He is a 23yr old mobile web whizzbang with the goal of making a better web.

Come engage with mobile and prepare your business for what is to come in the next few years as Mobile completely changes the business landscape.

Ann Arbor Hands-on Museum:

We will have the Hands-on Museum reserved for the group from 5:30 on, and you are free to bring your significant other and kids to roam around prior to the meeting (and during for the kids and significant other if they don’t want to hear about mobile)!

This Event is Catered!

Thank you to Arbormoon and Whole Brain Group for their generous sponsorship of the food for the night!

Domino's pizza, the tech leaders of the pizza industry, will be bringing several developers from their eCommerce team, their new iPhone app, and some pretty tasty pizza to the July Mobile Monday Ann Arbor. If you haven't heard the story of the online ordering service that Domino's has built, then you are in for a treat.

This is your chance to hear about what is actually a pretty exciting technology company, that just happens to sell pizza, and their story about managing and supporting hypergrowth ecommerce and how it has all evolved towards the building of an incredibly robust and capable mobile platform.

Just to give you an idea of the magnitude of volume they have to support, they sell 1.2 million pizzas within a few hours during Superbowl Sunday alone, just through the website.  They've had a mobile web app for quite some time and are just launching their iPhone app.

PLEASE NOTE: This meeting is not during our regularly scheduled first Monday of the month, due to the 4th of July, but it is still on a Monday (the 18th)!  Hope you can still make it.

Ann Arbor, MI 48104 - USA

Monday, July 18 at 6:30 PM

Details: http://www.meetup.com/MoMoa2/events/19626591/

350,000 apps in the App Store and counting… It may not be surprising, but competition is a little fierce out there these days in App land. But there are some ways to break through the noise. Come learn how at the next Mobile Monday Ann Arbor. Register Here

Agenda:

* 6:15 – Networking
* 6:30 – Meeting Intro
* 6:45 – Linda Daichendt – How to Market Your Firm’s Mobile App(s)
* 7:05 – Featured App – Smitten & System Dr. – Doug Kinnison
* ~ 7:15 – Featured Company – OfferedApp.com – Greg Schwartz – Founder and CEO, Mobatech / Co-Founder, OfferedApp
* ~ 7:30 – Attendee Introductions and networking

Featured Company – OfferedApp.com – OfferedApp is a new Internet-based mobile app distribution channel that provides a revolutionary way for consumers to download paid applications for free. OfferedApp features best-selling applications for iPhone, Android and BlackBerry operating systems.  Similar to popular daily deal sites, OfferedApp.com will provide a different application each day, normally ranging in price from $0.99 to $9.99. Consumers are invited to complete a single online offer from an advertiser, such as a survey. After completing the offer, the app will be instantly sent to the consumer’s email address or mobile phone. All OfferedApp advertisers are carefully selected to protect the consumer’s privacy. And consumers can visit the website daily to download as many free apps as they choose.  Additionally, developers receive their full revenue-share for each download, making this beneficial for both the consumer and developer.  OfferedApp is headquartered in Birmingham, MI. For more information, visit www.offeredapp.com or follow them on twitter.com/offeredapp.

Presenter – Linda Daichendt will provide presentation on how to Market Your Firm’s Mobile App(s), including:

* Putting the Mobile App Market in Perspective
* What Types of Mobile Apps Are Being Used and in the Highest Demand?
* What Do Consumers Think About Mobile Apps?
* Marketing Your Mobile App

Featured Apps:

Smitten – www.smittenapp.com – Smitten keeps you connected and feeling close, whether the one you love is in the next room or halfway around the world.  Smitten allows two iPhone users to pair up and share their locations with each other. No matter the distance between your iPhones, your Smitten compass will always point to your partner.

System Dr. – www.martialapps.com – System Dr. allows users to estimate the health of their Xbox, PlayStation and Wii. Built after Mega Man 2 with retro 8 bit graphics and 8 bit sound, this throwback is not only a useful tool but also a trip down memory lane.

Presenters:

Greg Schwartz – Founder and CEO, Mobatech / Co-Founder, OfferedApp

Greg Schwartz has been at the forefront of the mobile applications industry since its inception and has led the design and development of numerous mobile products including some of the first cell phone applications offered to consumers in the United States. Since founding Mobatech in 2002, Greg has brought to market the best-selling Mobile Checkbook, Mobile Bartender and Datepedia applications. Todate Mobatech’s product line has been sold to consumers in more than 70 countries worldwide and is distributed by some of the world’s largest mobile providers. In 2010, Greg co-founded OfferedApp, a mobile app distribution channel that enables users to download paid apps for free. Greg was formerly the Director of Digital Business and Product Development for Warner Music Group where he executed strategic partnerships with leading mobile service providers and technology enablers, and spearheaded the implementation of numerous digital music product innovations. Greg holds a BSE in Computer Science from the University of Michigan and has been published in the Java Developer Journal for his work on bringing mobile software to market.

Linda Daichendt – Founder and Executive Director of the Mobile Technology Association of Michigan

Linda Daichendt is the Founder and Executive Director of the Mobile Technology Association of Michigan, a Co-founder of Mobile Monday Michigan, and a Co-host/Co-producer of the international mobilemarketing podcast series, ‘The Mobile Marketing Review’.  She is also the CEO of Strategic Growth Concepts, and an accomplished marketer and award-winning blogger on the use of new media in growing a business. She is a recognized business expert with 20+years of corporate, small business and franchising experience, with specializations in the areas of: Mobile and Social media marketing and Virtual events production.

Doug Kinnison – Inventor of Smitten & System Dr. apps

Doug Kinnison is an inventor that loves to disrupt and think outside of the box while offering unique solutions for traditional markets.

Though he has held titles such as Marketing Director, Creative Technologist, CMO, Business Development Specialist, CEO, Entrepreneur and Producer, Doug’s most accurate title is Inventor. You can often find him using one of the 5 white boards scattered around his home and exclaiming, “I have an idea!”, akin to the Seinfeld character, Kramer. Through years of experience, Doug has learned how to make failures work in his favor by combining aspects of Lean Start-up and Agile Development. He employes a flexible business model that allows him to change with the times, and keep his ideas on point. Through a solid but unique iterative process using regular tools, Doug has learned how to take an idea from inception to consumer.

On top of the great presentation Tom will be giving on May 2 about visual design, we are also going to provide a quick intro to Balsamiq. Balsamiq goes well with many of the recipes that Tom has in his app, but that has nothing to do with why we are talking about it.  It is also a great rapid mock-up software tool that can really save you time in the early stages of app and web development. We’ll tell you all about it and we will even be giving away a free Basalmiq license ($79 value) as part of the presentation.  So be sure to come on time!

A great user interface is essential to acceptance and adoption of any system.  While the rules of great design still apply, the small touch screen adds new constraints that don’t exist on other platforms. During this session, we’ll explore some of the key design principles and how they apply in this environment.  Whether it be color, size, shape, visual cues, icons, metaphors, real-world equivalents, the user has expectations about how an app will work. We’ll also discuss not only how to meet these expectations, but also exceed and even delight the user with design.

Agenda:

• 6:15 – Networking
• 6:30 – Balsamiq Intro and License Giveaway – Dave Koziol of Arbormoon
• ~ 6:45 – Visual Design For Mobile – Tom Crawford
• ~ 7:15 – Featured Company - VizChef - an all-visual cookbook for the iPad (http://www.vizchef.com/)
• ~ 7:30 – Attendee Introductions and networking

Presenter Bios:

Tom Crawford is the Owner and Principal of VizNetwork, providing education and hands-on experiences for leaders who need to solve problems and communicate more effectively. Before starting the current business, he was CEO of VizThink, an organization dedicated to the creation of a sustainable, global community of people who use any form of the visual arts for learning and communication.

He spent 6 years at Root Learning starting the e-Learning team. Root’s strong use of art and metaphor introduced him to the power of visualization for learning and communication. Through extensive experimentation and testing with customers such as Blockbuster, Pepsi, and Bank of America, he developed extensive theories on interactivity, engagement, and visualization. In the past several years, Tom has run workshops on learning, simulations, visualization, and communication all over the world for thousands of people. He is a well-respected and often requested speaker for organizations of all shapes and sizes. He has recerntly released an all-visual cookbook for the iPad called VizChef.